The Brand
In Bengali literature, Abhisari (অভিসারী) describes a lover’s timeless journey to meet their beloved. For us, it is the story of a journey that begins in the heart of West Bengal’s weaving communities and ends with a piece of authentic heritage in your hands.
Abhisari was born from a friendship and a shared vision: to bridge the vast distance between the master artisans of Murshidabad and the modern individual seeking more than just a garment. Ayan grew up surrounded by the rhythmic clatter of his family’s textile business; Humayan saw the power of technology to tell these important stories.
Together, we wanted to create clothing that carries the artistry of Murshidabad.
Our Philosophy
We are guided by three core principles that are woven into every piece we create:
Authenticity: We believe in a direct path. We source our fabrics from the communities we know and trust. No middlemen, just a clear, honest line from the craftsperson to your wardrobe. This ensures every piece is genuine in its spirit and quality.
Living Heritage: We are custodians of a rich legacy. We celebrate the diverse and timeless textile techniques of Bengal—from the intricate work of handloom to thoughtfully designed modern fabrics—carrying a vital tradition into the present day.
Modern Elegance: We believe that style should be effortless. Our mission is to design clothing that is both classic and current, creating versatile pieces that allow you to carry a piece of heritage with you, no matter the occasion.
Our Team
Ayan is the visionary heart of Abhisari. Carrying forward his family’s 8+ year legacy in the textile world, his deep-rooted connections and understanding of the craft are the foundation of our brand.
Humayan Al Rosid, Co-Founder
Humayan is the builder. As the lead developer and strategist, he constructs the seamless digital experience that connects the artisans’ craft to you, turning a timeless story into a modern reality.
Our Promise to You
When you choose Abhisari, you are doing more than just buying a piece of clothing. You are supporting a community, preserving a legacy, and investing in a garment made with integrity and care.
Welcome to Abhisari. We are honoured to be a part of your journey.